packaging for

MULINO BIANCO

MULINO BIANCO

Mulino Bianco, a brand created in 1975 by the Barilla company with the aim of providing quality biscuits, as if they were homemade, currently has more than 100 products on the market,

while keeping its promise of quality.

REQUIREMENT

The objective of the project was to redesign packaging to introduce it

in the Frances market, using its 50th anniversary celebration as a starting point.

THE RESULT

As a result, we have a product introduction campaign with contemporary packaging, keeping the brand DNA,

without erasing its message of quality.